Whereas, UX writing is about helping the users understand the message, use the product/service and help them enjoy it. Graphical user interfaces (GUI) and voice user interfaces (VUI) are increasingly overlapping with each other, which makes a new skillset necessary for content writers : user experience writing with good understanding of narrative writing and conversational writing.ĭifference between Other Content Writing and UX WritingĬontent writing is about informing, educating, convincing and selling the product/service. In short, our voices can do anything in less time compared to what our hands are able to. We can ask Alexa to switch on/off the electrical appliances and can ask Xbox to turn on video game. We can order groceries by talking to machines and ask our phone robot to check account balance. We can ask smart technologies like Google assistant to search for restaurants and hospitals near us. Today, our experiences with technology are getting seamlessly meshed into human lives. The future world runs on UX writing: interactions like voice interface skills, chatbots, virtual assistants and phone calls with robots need to be written along with designing. UX writing is crafting right choice of words to go with the right designs. Mark Twain’s old quote says, “If I had more time, I would have written a shorter letter.” This shows that expressing a thought in few words takes a lot of time and creativity. UX writing is not only about reciting broader content strategy of an experience but also humming and hawing over the accurate expression of transforming your potential customer into loyal customer. It creates a great user experience through written words. UX writing is writing content for user-facing touch-points that should not only express the organizational voice, but also be solicitous and helpful for the user. So, as a business owner, it is important for you to know what UX writing is and value it can add to your business. Therefore, UX writing has become need of the hour for every business. UX writers are proponent for design and help create product experiences by developing content that helps users in completing the tasks. Finally, businesses have realised that content writing is not only about digital marketing or technical writing but more about creating experience for the users. There is also a dedicated newsletter to locate UX writers. On throwing a glance at job advertisements, you can see several companies searching for UX writers. Over the last couple of years, a quite new term has come into picture on job advertisements – UX writer. From website design to content marketing campaigns, everything is based on UX design principles. Anyone working in design industry knows that User Experience (UX) is a catchword in the design world.
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